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Verve vs Athletic Greens (AG1)

Verve vs Athletic Greens (AG1)

Athletic Greens (AG1) has become one of the most popular nutrition drinks in the past couple of years. 

But how does Verve V80 compare? 

It’s one of the most common questions we get, and in this article, we’ll dive deep into a comparison of both products: 

  • Ingredients 
  • Taste 
  • Pricing 
  • Benefits

And much more. 

Let’s dive in. 

Athletic Greens (AG1) vs Verve V80 Overview

In a rush?

Spoiler: Overall, Verve V80 takes the crown. Not only is it 20% more cost-efficient, but it’s also fully transparent on ingredients, while AG1 simply isn’t. It’s also more nutrition-dense and contains various ingredients that Athletic Greens doesn’t such as Vitamin D, Aloe Vera extract, and Gingko Biloba. Plus, it contains enhancers to maximise absorption. And thanks to the infusion of real fruit, it has a nicer flavour as well. 

About Athletic Greens (AG1)

Athletic Greens (AG1) has become the go-to nutrition drink for many looking to boost their daily wellness routine. 

With 75 high-quality vitamins, minerals, and whole-food sourced ingredients in each scoop, AG1 —it's definitely a healthy morning habit.

It's designed to support energy, recovery, immune health, and digestive health, all in a convenient drink. 

About Verve V80

Verve has made a grand entrance into the nutrition drink landscape, and it's stirring up the scene. Brought to you by Oliver Cookson, the founder of Myprotein®, Verve introduces its flagship product, Verve V80, as the most nutrition-dense drink on the market.

It contains over 80 high-quality nutrients, such as whole foods, greens, pro & prebiotics, minerals, and vitamins. (See full ingredients here)

And although it contains 80 nutrients, it has 0 secrets. — meaning all ingredients, and their quantities are shown on the label. 

Verve was born out of this distinct need for transparency in the wellness greens space, as founder Oliver Cookson used to spend each morning blending 40+ ingredients to get all his nutrients,  as he’s not a fan of proprietary blends. 

Once his friends expressed interest, that’s how Verve was born. 

Athletic Greens (AG1) vs Verve V80: A Deep Dive Ingredient Comparison

Needless to say, by far the most important elements when it comes to nutrition drinks are the ingredients.

We want to take a deep look at what ingredients both options contain, and how they benefit you.

Please note: AG1 contains four proprietary blends, so they don’t share all of their nutrient amounts with the public. But, we’ve gone ahead and listed the public information below. 

Athletic Greens (AG1) Ingredients 

Here’s an overview of Athletic Greens Ingredients per 12g serving. 

Nutritional Information (Per 12g Serving):

  • Vitamin A: 1110 μg RE (139% of Reference Intake)
  • Vitamin C: 420 mg (525% of RI)
  • Vitamin E: 67 mg-α-TE (558% of RI)
  • Vitamin B1: 3 mg (273% of RI)
  • Vitamin B2: 2 mg (143% of RI)
  • Niacin: 20 mg NE (125% of RI)
  • Vitamin B6: 3 mg (214% of RI)
  • Folic Acid (as Folate 5-MTHF): 400 μg (200% of RI)
  • Vitamin B12 (as Methylcobalamin): 22 μg (880% of RI)
  • Biotin: 330 μg (660% of RI)
  • Pantothenic Acid: 4 mg (67% of RI)
  • Phosphorus: 130 mg (19% of RI)
  • Zinc: 15 mg (150% of RI)
  • Selenium: 20 μg (36% of RI)
  • Copper: 195 μg (20% of RI)
  • Chromium: 25 μg (63% of RI)
  • Potassium: 300 mg (15% of RI)


  • A complex blend of vitamins, minerals, and plant-based ingredients.
  • It includes various plant extracts and powders like spirulina, pea protein, chlorella, and a host of botanical extracts such as ashwagandha, rhodiola, astragalus, and more.
  • Probiotics are also included, with strains such as Bifidobacterium bifidum and Lactobacillus acidophilus listed.
  • AG1 incorporates a range of supplements including spirulina for antioxidant support, ashwagandha for stress management, and rhodiola which may aid in combating fatigue.

Verve V80 Ingredients 

Nutritional Information (Per 100g / Per 10g Serving):

  • Vitamin A: 800μg RE (100% NRV)
  • Vitamin D: 5μg (100% NRV)
  • Vitamin E: 12mg α-TE (100% NRV)
  • Vitamin K: 75μg (100% NRV)
  • Vitamin C: 80mg (100% NRV)
  • Thiamine (B1): 1.1mg (100% NRV)
  • Riboflavin (B2): 1.4mg (100% NRV)
  • Niacin (B3): 16mg NE (100% NRV)
  • Vitamin B6: 1.4mg (100% NRV)
  • Folic Acid: 200μg (100% NRV)
  • Vitamin B12: 2.5μg (100% NRV)
  • Biotin: 50μg (100% NRV)
  • Pantothenic Acid (B5): 6mg (100% NRV)
  • Potassium: 300mg (15% NRV)
  • Calcium: 120mg (15% NRV)
  • Phosphorus: 115mg (16% NRV)
  • Magnesium: 56.25mg (15% NRV)
  • Zinc: 10mg (100% NRV)
  • Copper Citrate: 150μg (15% NRV)
  • Manganese: 0.3mg (15% NRV)
  • Selenium: 16.5μg (30% NRV)
  • Chromium: 28μg (70% NRV)


  • A comprehensive list of superfoods, greens, fruits, and vegetables in powder form, such as spirulina, pea protein, and various fruit extracts.
  • Contains a blend of digestive enzymes and additional components like bamboo extract and reishi mushroom extract.
  • Verve V80 contains a variety of supplements such as ginkgo biloba for cognitive health, turmeric for its anti-inflammatory properties, and ashwagandha which may help in reducing stress.


Verve V80 vs Athletic Greens (AG1): Pricing

Both Verve and AG1 offer a similar pricing model: 

  • Regular pricing
  • Discounted pricing for subscriptions. 

Product Verve  AG1
Price (One-off Purchase) £75 £97
Subscription £60 £79

However, Verve V80 contains many of these nutrients in its standard flagship product like Vitamin D, Vitamin D, Aloe Vera extract, and Gingko Biloba. Plus, you can also ensure you’re getting optimal doses of other ingredients like Ginseng and Ashwagandha.

Overall, Verve V80 is 20% more cost-effective, while having a more complete nutritional profile. 


Verve V80 vs Athletic Greens (AG1): Key Differences

To give you a better idea of which choice to make, we also wanted to include some key differences between Verve V80 and AG1. 

Benefits of Athletic Greens (AG1) vs Verve V80 

1. High RI for some Vitamins. 

For some vitamins, AG1 contains high RI such as: 

  • Vitamin A: 1110 µg (139% RI)
  • Vitamin E: 67 mg (558% RI)
  • Vitamin B1: 3 mg (273% of RI)
  • Vitamin B2: 2 mg (143% of RI)
  • Vitamin B6: 3 mg (214% of RI)

However, it’s important to note that Verve V80 contains all of these ingredients as well, at 100% NRV. Plus, Verve V80 also includes enhancements for absorption, and you will get some from your diet as well. 

2. Athletic Greens is *kind of* more established and offers international shipping

Another benefit of Athletic Greens is that it’s *kind of* more established. It’s been around since 2010 and offers international shipping. 

Verve only launched in October 2023, but considering the founders’ track record with Myprotein®, it’s fair to say that this point doesn’t necessarily hold much weight. 

Athletic Greens has the benefit of offering international shipping but considering how Oliver Cookson, the founder of Myprotein®, grew Myprotein® into an international sports nutrition powerhouse, it’s only a matter of time before Verve expands internationally. 


Benefits of Verve V80 vs Athletic Greens (AG1)

1. Informed Consumer Choice

AG1 lists several proprietary blends within its ingredients. 

Proprietary blends are specific combinations of ingredients where the total amount of the blend is stated, but the individual quantities of each component within the blend are not disclosed. This is a common practice in the supplement industry, allowing companies to protect their formulations from competitors.

For example, AG1 lists "Spirulina, Lecithin (soya) (65% phospholipids), Alkaline pea protein isolate, Apple powder, Inulin..." and so on, without specifying the amounts of each ingredient, which is typical for proprietary blends.

Of course, this limits informed consumer choice, since it’s not optimal for the consumer to not be sure to drink a nutrition drink without being sure how many nutrients you’re getting.

2. Serving Size and Nutrient Density

When it comes to nutritional value, Verve V80 presents a formidable profile, boasting 100% Nutrient Reference Values (NRV) for an array of vitamins and minerals in a modest 10g serving. 

This ensures that consumers receive their full daily requirement of essential nutrients without the need to take dozens of different capsules and tablets. 

Interestingly, Verve V80 also contains (100% NRV) of Vitamin D which AG1 misses completely.

Additionally, Verve V80 contains aloe vera extract which benefits your skin, dental, oral, and digestive health, and Gingko Biloba which is a popular supplement for memory and cognitive performance. And, because Verve is fully transparent with ingredients, you can also ensure that adaptogens like ashwagandha are in the mix at optimal doses.

3. Enhancements for Absorption

Verve’s inclusion of black pepper extract is a strategic addition that enhances the bioavailability of nutrients. 

This means that the body absorbs more beneficial compounds, leading to greater health benefits from other ingredients.

4. Considerably Lower Priced 

It's evident that Verve is the more cost-effective option. For a one-time purchase, Verve is priced at £75, whereas AG1 comes in at a higher £97, marking a significant difference. 

Even when considering the subscription model, which offers discounted rates for both products, Verve maintains its lead in affordability, with the subscription cost set at £60 compared to AG1's £79.

Verve V80 excels with a pleasant flavour,  owed to the infusion of real fruit, which not only enhances its taste but also contributes to its nutritional density. Its superior mixability means that it can be easily blended into a smooth, enjoyable drink — a daily ritual that you can look forward to.

Verve V80 vs Athletic Greens (AG1): Summary

To wrap it up, both Athletic Greens (AG1) and Verve bring their A-game to the nutrition drink arena. 

AG1 is a well-established product that offers a wide range of health benefits and is a great addition to your wellness routine.

However, if you value transparency and want to ensure you're getting a complete and easily absorbed range of nutrients, Verve V80 might just be the way to go. 

With its straightforward ingredient label, optimal nutrient density, and delicious natural taste, Verve V80 edges out as a formidable contender, particularly for those who keep an eye on the specifics of their dietary intake.

Verdict: Overall, Verve V80 takes the crown. Not only is it 20% more cost-efficient, but it’s also fully transparent on ingredients, while AG1 simply isn’t. It’s also more nutrition-dense and contains various ingredients that Athletic Greens doesn’t such as Vitamin D, Aloe Vera extract, and Gingko Biloba. Plus, it contains enhancers to maximise absorption. And thanks to the infusion of real fruit, it has a nicer flavour as well. 

Verve V80 vs Athletic Greens (AG1): Frequently Asked Questions

Finally, we wanted to answer some FAQs around Verve V80 vs Athletic Greens (AG1). 

What are the benefits of Verve?

Verve V80 offers comprehensive nutritional support with key vitamins at 100% NRV and includes several benefits such as reduced stress, a healthier gut, better focus, improved sleep, and much more. See a full list of Verve’s benefits here. 

What are the key ingredients of Verve?

Verve is rich in a vast range of vitamins, minerals, pre & probiotics, and supplements that are extracted from real fruits, vegetables, and natural plant foods such as apples, spinach, various mushrooms, pea proteins, and many more. See the full list of 80 ingredients here.

How much does Verve cost?

Verve V80 is priced at £75 for a one-time purchase, with a subscription option available at £60.

How much does Athletic Greens cost?

Athletic Greens (AG1) costs £97 for a one-off purchase, while the subscription model is priced at £79.

Is anything as good as Athletic Greens?

Verve V80 has a more complete nutritional profile, as it contains vitamins like D and K that Athletic Greens is missing. It also contains strategic inclusions such as Black Pepper extract to increase the bioavailability of other ingredients (i.e. how well your body absorbs them). 

Why is Athletic Greens so expensive?

Athletic Greens is expensive because it has branded itself as a premium product. It also contains a large number of vitamins and supplements. However, Verve V80 contains a more complete nutritional profile at a lower cost.

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