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Free premium welcome kit worth £45

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Privacy Policy


Last updated: 05/10/2023

Please read this Privacy Policy carefully which explains what information we collect about you, how we use it, and your rights. Verve (the "Site", "we", "us", or "our") is the data controller of the personal data collected and collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, contact details, phone number, email and any information which you add to your account profile

  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.

  • Account information including your username, password, security questions.

  • Shopping information including the items you view, put in your cart or add to your wishlist.

  • Customer support information such as when you email, call, or otherwise contact us, we collect and maintain a record of your contact details, communications and our responses. We also maintain records of communications and information that you post in chat sessions, forums and in other areas of the Site, and on our social media channels.

  • Contest and promotions such as information you provide us when you participate in a competition or promotion.

  • Surveys and product reviews if you participate in one of our surveys or provide information to us as part of product or service reviews.

  • Events for instance if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event.

  • Marketing and communications data including records of your preferences about receiving marketing and communications from us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect automatically

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services. 

Activities and usage information related to your use of the Site, such as links clicked, searches, features used, items viewed, time spent within the Site, files uploaded, products and items you view and items you add to your basket.

Location information. We may collect or derive location information about you, such as through your IP address. With your permission, we may also collect geolocation information from your device. You may turn off location data sharing through your device settings.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.

  • Verification data:e.g. data collected from third party service providers used to verify your identity and prevent fraudulent activity.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.

  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

  • Social media monitoring: If you visit our pages on social media sites, we collect information such as what you click on and view, your comments, likes and reactions, your location (country/region), details of your device and internet connection, your social media profile details and user ID.

  • Operators of other websites: We may receive product reviews from operators of other websites and display such reviews on our own Site.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

  • Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

  • Legal basis under EU/UK data protection laws. We rely on the following legal basis under data protection law to process your personal data:

    • Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).

    • Because we have obtained your consent (e.g. if you consent to receive marketing from us or agree to the use of non-essential cookies). If you have consented to a processing activity, you can withdraw your consent at any time. We explain how to do this in the Cookies and Personalisation section (section 4) and Marketing section (section 5) of this policy.

    • Because it is in our legitimate interests as an e-commerce provider to maintain, promote and protect our business and services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.

    • In very limited cases, because it is necessary to comply with a legal obligation which we are subject to.


Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).

  • With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Categories of Personal Information

Categories of Third Party Disclosures


Includes direct identifiers, such as name, alias, user ID, username, account number or unique personal identifier; email address, phone number, address and other contact information; IP address and other online identifiers.

Customer Records

Includes e.g. name, account name, user ID, contact information, account number, and financial or payment information, that individuals provide us in order to purchase or obtain our products and services. For example, this may include information collected when an individual register for an account, purchases or orders our products and services, or enters into an agreement with us related to our products and services.

Commercial information

Includes records of personal property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies. For example, this may include demographic information that we receive from third parties in order to better understand and reach our customers.

Internet and electronic network activity information

Including, but not limited to, browsing history, clickstream data, search history, and information regarding interactions with an internet website, application, or advertisement, including other usage data related to your use of any of our Site or other online services.

Geolocation data

Location information about a particular individual or device e.g., derived from your IP address.

Audio, visual and other electronic data

Includes audio, electronic, visual, thermal or similar information, such as thermal screenings and CCTV footage (e.g., collected from visitors to our stores, offices and premises; photographs and images (e.g., that you provide us or post to your profile) and call recordings (e.g., of customer support calls).

Professional information

Includes professional and employment-related information such as current and former employer(s) and position(s), job application information, business contact information and professional membership(s).

Profiles and inferences

Including inferences drawn from any of the information identified above to create a profile reflecting a consumer’s preferences, characteristics, behavior or attitudes.

Protected classifications

We collect some information that is considered a protected classification under California/federal law, such as your gender, date of birth, citizenship, and marital status.

Sensitive personal information

In limited circumstances, we may collect:

Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

Categories of third parties

  • vendors and service providers

  • advisors and agents

  • government entities and law enforcement

  • advertising networks

  • data analytics providers

  • social networks

  • internet service providers

  • operating systems and platforms

  • others as required by law or directed by you

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.


If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.


Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at or contact us at The Place, Alderley Edge, Office 008, SK9 7TY, United Kingdom.

Community Guidelines

At VaVaVerve Limited, we believe in creating a vibrant and inclusive digital space where people from all walks of life can connect, share, and learn together. Our community is a place to foster positive discussions, explore shared interests, and celebrate our differences. To ensure that this environment remains welcoming and respectful for all, we have established these community guidelines.

These guidelines are designed to promote a spirit of respect, tolerance, and constructive engagement. We ask every member of our community to abide by these rules to ensure that our online space is a haven for insightful conversations and the exchange of ideas. VaVaVerve Limited is committed to nurturing an online community where every voice is heard, and every individual feels valued.

We encourage you to familiarise yourself with the following community guidelines, as they are essential to the well-being of our community and the quality of interactions within it. By adhering to these guidelines, you become an integral part of a positive and respectful online environment where we can all thrive.

Thank you for being a part of VaVaVerve Limited's online community, and we look forward to your contributions in creating a vibrant and inclusive space for everyone.

Team Verve

  1. Respect and Tolerance:
  • Be respectful of all community members, regardless of their background, beliefs, or opinions.
  • Avoid hate speech, discrimination, or any form of bullying or harassment.
  1. No Trolling or Spam:
  • Do not engage in trolling, flame wars, or disruptive behaviour intended to incite anger or frustration.
  • Refrain from spamming or posting irrelevant content repeatedly.
  1. Foul Language and Offensive Content:
  • Avoid using foul language, profanity, or explicit content in posts, comments, or usernames.
  • Do not post or share content that is offensive, graphic, or inappropriate for all audiences.
  1. Constructive Criticism:
  • If you disagree with someone, express your viewpoint politely and constructively.
  • Avoid personal attacks and focus on the discussion topic.
  1. Privacy and Confidentiality:
  • Respect the privacy of others. Do not share personal information without consent.
  • Do not breach confidentiality agreements or share sensitive information.
  1. No Hate Speech:
  • Do not promote or endorse hate speech, violence, or discrimination against any group or individual based on race, gender, religion, nationality, or other attributes.
  1. Authenticity and Transparency:
  • Represent yourself honestly and accurately. Do not impersonate others or create fake accounts.
  • Disclose any conflicts of interest when discussing products, services, or affiliations.
  1. Copyright and Intellectual Property:
  • Respect copyright and intellectual property rights. Do not post content that you don't have the right to use.
  • Give proper attribution when sharing content created by others.
  1. Reporting and Moderation:
  • If you encounter a violation of these guidelines, report it to the platform's moderators or administrators.
  • Do not engage in vigilante justice or public shaming. Leave moderation to the platform staff.
  1. Consequences for Violations:
  • Violating these guidelines may result in warnings, temporary suspensions, or permanent bans, depending on the severity and frequency of the violations.
  • The platform reserves the right to enforce consequences as necessary.


These guidelines aim to foster a safe, respectful, and productive social media 

community. Users should familiarise themselves with these rules and strive to maintain a positive atmosphere for everyone. Platform administrators and moderators will enforce these guidelines consistently to create a welcoming online environment.

 Tax's and duties

  • At checkout customers will be charged the relevant tax's and duties as required by destination country.
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