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Food Trends 2024

As the culinary world continues its ever-evolving journey, staying ahead of food trends can be as exciting as it is delicious. The year 2024 is set to bring a smorgasbord of new flavours, health-focused ingredients, and climate-conscious eating habits that will not only tantalise our taste buds but also promote a greater good. From the viral dishes of TikTok to the mindful choices of sustainably sourced foods, there's a shift towards balance; a fusion of indulgence with wellness, and convenience with consciousness. Let's explore the Food trends in 2024 that are poised to redefine our eating experiences.

Food Trends 2024

TikTok Food Trends in 2024 

Cottage Cheese

The humble cottage cheese is making an impressive comeback as TikTok creators champion its versatility. 

No longer just a diet food, it's being reimagined in everything from hearty breakfast bowls to decadent desserts. 

Rich in protein and adaptable to savoury and sweet dishes alike, it's the perfect canvas for a range of ingredients. 

Trending are 'cottage cheese pancakes' and 'whipped cottage cheese dips', which are not only nutritious but also incredibly Instagram-worthy. As a food that supports muscle maintenance and satiety, cottage cheese is finding its way back into the hearts and fridges of foodies everywhere.

Greens Drinks & Powders

Greens drinks and powders are stealing the show as the MVPs of quick nutrition. 

Their appeal lies in the blend of numerous vegetables and fruits, offering a concentrated dose of vitamins and minerals with minimal effort. 

For those short on time, these powerhouse drinks act as a nutrient infusion, perfect for a post-workout boost or a midday pick-me-up. 

The increased interest in gut health and immune support is only bolstering their popularity. With a range of options from spirulina to wheatgrass, these greens drinks and powders are making wellness accessible to everyone.

Coffee and Greens

Imagine starting your day with a blend of two powerhouses: coffee and greens. 

This trend caters to those who refuse to choose between their morning jolt of caffeine and the nutritional benefits of greens. 

Cafes and homebrew enthusiasts alike are crafting concoctions that combine the rich, bold flavours of coffee with the nutrient-rich profiles of greens powders. 

This synergy not just maximises energy but also introduces an easy health boost. As people continue to search for ways to optimise their health without sacrificing their pleasures, coffee infused with greens is set to become a staple.

French Yogurt Cake

The French Yogurt Cake, with its delightful simplicity, underscores the growing trend of home baking that emphasises both ease and authenticity. 

Known for its moist texture and adaptability, it's a recipe that invites experimentation with various fruits, flavours, and flours. 

The cake's rustic charm is enhanced by its "use-the-container" measurement technique, which adds to its charm and approachability. Whether it's adding lemon zest for a tang or a dollop of jam for sweetness, this cake encourages personal touches, making it a favourite for both novice bakers and seasoned pros.

Meal Prep

Meal prep has transcended being just a practical approach to dining; it's now a culinary movement in its own right. 

As people become more conscious of their time and nutritional intake, pre-planned meals offer a solution that doesn't compromise on flavour or health.

Social media is awash with colourful meal prep ideas that cater to a variety of diets, from vegan to keto, proving that eating well can be both attractive and attainable. 

It's also fostering a community of meal-preppers who share not just recipes but also tips on how to make mealtime both efficient and exciting. It’s a trend that’s popular with all communities; be it fitness enthusiasts, vegans, keto, and pretty much anyone else. 

Lifestyle Food Trends in 2024

Climate-Conscious Foods & Sustainability

In 2024, climate-conscious foods are not just a trend; they're a growing movement. 

As awareness of our food's environmental impact increases, consumers are demanding more sustainable options. 

This trend sees a surge in plant-based diets, locally sourced produce, and minimal-waste cooking.

Eateries and brands are responding by highlighting their carbon footprint or using upcycled ingredients. It's now more common to find menus and products that boast eco-friendly credentials, from regenerative agriculture to zero-plastic packaging, highlighting the shared responsibility we hold towards our planet.

Girl Dinner

You might have seen "Girl Dinner" doing the rounds on TikTok. It's a trend that's all about simplicity and satisfaction when it comes to your evening meal. Forget the traditional entrées and instead, think of a snack board that's just to your liking. A slice of crusty bread, some cheese, a bit of fruit, and a handful of pickles is what you'll typically find on a "Girl Dinner" plate.

But here's the kicker: it's entirely what you make of it. Whether it's reaching for those comforting snacks you love, diving into some leftovers for a no-fuss twist, or just assembling a plate of whatever you're in the mood for – that's the essence of a "Girl Dinner." It's a personal feast that's easy to put together and perfect for those nights when you're dining solo or with friends but still want to keep things casual and enjoyable.

Island Flavours

2024 is the year of tropical escapism at the dining table. Island flavours, with their exotic and bold profiles, are taking centre stage.

 Ingredients like jackfruit, coconut, and an array of spicy chillies provide a culinary getaway to island life.

 This trend is not just about the food but also about the experience, aiming to capture the laid-back and joyful spirit of the islands. Meals are becoming more colourful and vibrant, with a zest that's reminiscent of a beachside feast.


Greens continue to enjoy their spot in the limelight as a staple for health-conscious individuals. This trend goes beyond the humble salad; it's about incorporating a variety of greens into every meal. 

Kale, spinach, and chard are now joined by microgreens and sea vegetables, offering depth to the category. 

Creative recipes that make greens the star of the dish are trending, such as green smoothie bowls, kale pesto, or collard green wraps, demonstrating that greens can be both versatile and delicious.

Pasture-Raised Meat and Eggs

The conscientious carnivore is on the rise, which is why pasture-raised meats and eggs are carving out a significant place in the market. 

This method of farming allows animals to roam freely, resulting in better nutrition and flavour. 

It aligns with a more ethical approach to consumption, as it ensures a higher standard of animal welfare. 

Consumers are ready to invest in these products as part of a healthier and more responsible lifestyle choice, knowing that what they consume directly impacts not only their health but also the well-being of animals.

Gut Health

Gut health has moved from niche to mainstream, with a profound understanding that a healthy gut equals overall wellbeing.

 Fermented foods like kimchi, kombucha, and kefir are no longer exotic; they're essentials. 

Prebiotics and probiotics are commonly discussed and sought after for their abilities to support a healthy digestive system. Innovation in this space is booming, with new products designed to nurture the microbiome, and menus often include dishes with gut health properties, making it easier to care for our inner ecosystems.

Ingredient Food Trends 2024


This blue-green algae is experiencing its well-deserved moment in the superfood spotlight. Spirulina is being embraced in 2024 for its impressive nutritional profile which includes proteins, vitamins, and minerals while being low in calories. 

It's a favourite amongst vegans and health enthusiasts for its plant-based iron and B12 content. 

Spirulina is cropping up in everything from smoothies and energy bars to savoury snacks, bringing a vibrant hue that's as visually appealing as it is beneficial for health. Its sustainability as a crop that requires minimal water and land adds to its rising popularity as an eco-friendly nutrient source.


Ginger, the ancient root with a zesty kick, continues to be celebrated for its medicinal properties as well as its culinary versatility. 

Recognised for aiding digestion and reducing inflammation, ginger is being incorporated into daily diets in creative ways. You'll find it lending its warm, spicy notes to everything from morning juices and wellness shots to marinades and desserts. 

As a natural remedy for common ailments and a beloved flavour enhancer, ginger remains a cornerstone in culinary trends, beloved for both its health benefits and its comforting, familiar taste.


Turmeric, the golden spice known for its anti-inflammatory and antioxidant properties, is taking the food and wellness industry by storm. 

As people become more proactive about their health, turmeric is being used not just in curries but in lattes, soups, and even breakfast cereals. 

Its active compound, curcumin, is credited with numerous health benefits, making turmeric a go-to ingredient for those looking to boost their immune system or support joint health. 

Its vibrant colour and earthy flavour make adding a dose of turmeric to meals both a visual and sensory pleasure.

Yuzu Fruit

Yuzu, a fragrant citrus fruit from East Asia, is capturing the hearts of culinary enthusiasts with its unique and tantalising flavour profile. 

This tart and aromatic ingredient is being used to add a refreshing twist to sauces, cocktails, and desserts. Its popularity extends beyond its taste; yuzu is also rich in vitamin C and antioxidants. 

With its bright and bold flavour, yuzu adds an exotic touch to dishes and has become a symbol of culinary innovation and fusion cuisine.


Antioxidants have become a buzzword for good reason, and their prevalence in diets is only growing. 

These powerful compounds, found in a variety of fruits and vegetables, are crucial for fighting oxidative stress and promoting overall health. Foods rich in antioxidants like berries, nuts, and dark chocolate are being highlighted for their anti-aging and disease-preventing potential. 

As consumers become more educated on the benefits of antioxidants, they are increasingly sought after in ingredient lists for their ability to nourish the body and combat environmental stressors.

Beverage Trends 2024

Green Tea

Green tea is blossoming in popularity for its delicate flavour and well-documented health benefits. As a beverage, it's revered for its high antioxidant content and its potential to enhance mental clarity and metabolic rate.

 In 2024, green tea is being reinvented in various forms – from cold brews and lattes to green tea-infused beverages, expanding its reach beyond traditional hot brews. Its versatility is also celebrated in cocktails and non-alcoholic beverages, offering a touch of sophistication and a health-conscious twist to refreshment.

Asian Flavours

Asian flavours are taking the beverage industry by storm, with an array of traditional and innovative drinks that intrigue the palate. Ingredients like matcha, yuzu, and lemongrass are being blended into teas, coffees, and cocktails, providing a deliciously distinct taste. 

These flavours not only offer a cultural experience but are also frequently associated with health benefits, appealing to consumers who wish to explore diverse taste profiles while maintaining a focus on wellness.

Detox Drinks

Detox drinks are more than just a fad; they're a reflection of the growing desire for beverages that support a healthy lifestyle. 

These drinks often include ingredients like cucumber, lemon, mint, and ginger, known for their cleansing properties. 2024 sees a surge in detox drink options that claim to aid in digestion, boost immunity, and support liver function. They're the perfect accompaniment to a balanced diet, and their appeal lies in the promise of purifying the body while providing hydration.

Natural Ingredients & Sweeteners

The shift towards natural ingredients and sweeteners is a direct response to consumers' increasing aversion to artificial additives. 

Beverages featuring honey, stevia, agave, and coconut sugar are becoming more prevalent, offering sweetness derived from nature. 

These natural sweeteners come with their own set of health benefits and a lower glycemic index, which is a win for those looking to reduce their sugar intake without compromising on taste.

Hydration Hacks

Innovative hydration hacks are revolutionizing the way we drink water. 

This trend sees the infusion of vitamins, minerals, and electrolytes into water to enhance its hydrating power. 

Flavoured hydration sachets, water with added collagen, and alkaline water varieties are just a few examples of how hydration is being taken to the next level. 

These hacks not only cater to the health-conscious consumer but also make staying hydrated a more enjoyable and beneficial experience.

Supplement Trends in 2024

Aloe Vera

Aloe vera is well-known for its soothing properties in skincare, but as a supplement trend in 2024, it's making waves for its internal benefits. 

Packed with vitamins, enzymes, and amino acids, aloe vera supplements are sought after for digestive health and immune support. 

They're available in various forms, such as capsules, juices, and powders, catering to different preferences and lifestyles. As people become more attentive to gut health and natural remedies, aloe vera's popularity as a gentle, nourishing supplement continues to grow.


Ashwagandha, an adaptogen with ancient roots in Ayurvedic medicine, is increasingly embraced for its ability to help the body manage stress. 

This powerful herb is linked to numerous health benefits, including improved mental clarity, energy levels, and overall vitality. As modern life becomes busier and more stressful, ashwagandha supplements in the form of capsules, powders, and teas are becoming essential for those looking to maintain balance and well-being.

Vitamin B12

Vitamin B12 is crucial for nerve tissue health, brain function, and the production of red blood cells. 

Notably important for vegetarians and vegans who may not get enough from their diet, B12 supplements in 2024 come in various forms, including traditional tablets, sublingual melts, and fortified foods. 

With a growing awareness of dietary needs and the importance of this essential vitamin, B12 supplements are a key trend for supporting a healthy lifestyle.

Vitamin D

As the "sunshine vitamin," Vitamin D continues to be essential, especially with increased indoor lifestyles and in regions with less sun exposure. 

Recognised for its role in bone health and immune function, Vitamin D supplements are recommended to help maintain optimum levels throughout the year.

 Available as drops, tablets, and even in spray forms, Vitamin D supplementation is a simple but effective way to support health, particularly during the darker months.

Pre & Probiotics

The dynamic duo of prebiotics and probiotics is leading the charge in the supplement world for a thriving gut microbiome. 

As research underscores the importance of gut health for overall well-being, including mental health, supplements that combine both prebiotics (to feed beneficial bacteria) and probiotics (to add more of these beneficial bacteria) are becoming increasingly popular. 

These supplements support a balanced digestive system and are often credited with promoting better skin health, improved digestion, and even a stronger immune response.

Frequently Asked Questions

What Are the Latest Food Trends?

The latest food trends are a mosaic of sustainability and health-conscious choices. Plant-based dining continues to gain traction, alongside a rise in fermented foods that bolster gut health.

 Zero-waste cooking and climate-friendly menus are becoming staples in culinary establishments, reflecting a global commitment to environmental stewardship through what we eat.

What Are the Trends in the Food Market?

In the food market, there's an uptick in demand for locally sourced and organic products. 

Consumers are leaning towards transparency in ingredient sourcing and production methods. Functional foods that offer additional health benefits are also trending, as well as the integration of technology in food personalisation and delivery services.

What Are the Trends in Food Choices?

Food choices are gravitating towards wellness and convenience.

 There's a growing preference for nutrient-dense foods, such as superfoods and greens, that support a healthy lifestyle. Ready-to-eat meals that don't compromise on nutritional value are popular, reflecting the busy lives of consumers who still prioritize their health.

What Is the Food Trend in the UK in 2024?

The UK food trend in 2024 sees a celebration of diverse flavours with a focus on sustainability. Island flavours and Asian-inspired cuisines are capturing the imagination, while ethical choices like pasture-raised meats and sustainable seafood are becoming the norm. 

There's also a significant movement towards incorporating anti-inflammatory ingredients into everyday meals.

What Food Is Trending in the UK?

In the UK, trending foods include plant-based alternatives that challenge traditional meat products, and gut-friendly fermented foods like kimchi and sourdough bread. 

The British palate is expanding to embrace global flavours, particularly those that offer health benefits, such as turmeric and ginger. Comfort foods with a healthy twist are also gaining popularity, satisfying cravings in a nourishing way.

Final Thoughts

two verve bottles cheers

We hope you have enjoyed this list of food trends in 2024. 

Finally, we’d love to invite you to try Verve V80, the most nutrient-dense drink on the market: 

Each scoop contains: 

  • 100% NRV of essential vitamins (A, Bs, C, D, E, K)
  • Adaptogens such as Ashwagandha & Panax Ginseng
  • Superfoods like Spirulina, Kale, Wheatgrass, Barley Grass, Kelp & more

Unlike other greens powders, we’re also fully transparent and share all of our ingredients and their doses on our ingredients page… so you don’t have to rely on blind trust. 

Verve is also infused with real fruit, which gives it a pleasant natural flavour.

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